STORY
/RōV/ is a shoe brand born in Brooklyn, New York.
From naming and establishing the brand, to innovating its social presence, Fechtor helped transform /RōV/ from a hypothetical concept to a tangible company selling thousands of pairs of shoes in the US market and beyond.
/RōV/ shoes were carried by top retailers worldwide (Yoox, Net-a-Porter, etc.) and shown seasonally at showrooms in Paris, Milan, Florence & New York City before the brand was acquired by investors in 2019.
ROLE
Business Development
Branding and Identity
Social Media Management
Brand Partnerships
Project Management
Credit: Larissa Modenesi, Caleb Fechtor, Max Poglia